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Making the business side of arts and culture a little bit easier

second word productions was established in 2022 by Ellen Burgin. Working across the UK, Europe and Australia, Ellen is a theatre producer and general manager, arts marketer and communicator, advocate for the arts and culture and general theatre and events all rounder - her motto is, 'What can't I do to help? 

We're here to do anything artists and creatives need, except the singing and dancing on stage ourselves. Instead, we're highly caffeinated, passionate and energetic behind the scenes people, a caring support network and efficient organisers. 

About: About Us


We do the business bits, so artists can focus on doing their best work and bringing their art to life. We support and champion artists and their work in everything we do, and bring you into our family. 

We believe in supporting all creative people to do their best work, and establishing the environments so they can do so. 

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About: Our Mission
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  • theatre producing and general management 

  • development of new musicals 

  • arts marketing and communications strategy and delivery 

  • festivals and events management

  • arts and cultural advocacy 

  • business management and administration 

  • business strategy 

  • fundraising and grant writing 

  • support and nurturing for emerging artists, or artists of all experience!

About: Our History
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Ellen Burgin, founder of second word productions, is a highly creative arts, theatre, and festival professional, who works in both the communications and marketing, and business management, operations and producing fields.

Her recent experience includes Membership and Communications Manager at Mercury Musical Developments (MMD) and Musical Theatre Network (MTN) as well as producing and general managing all of their events, including BEAM2021 and the Stiles and Drewe Best New Song Prize Concert; led the communications and support for the largest portfolio of Arts Council England (ACE) supported organisations and project funded artists in the country during her time at ACE in London for all of 2019; and supporting and consulting for artists, companies and venues on developing digital programming and marketing strategies, adapting to the post covid/ rolling covid challenges, change and operations management in the arts and more.

She also works in the festival leadership and management teams for Prague Fringe Festival and Colchester Fringe Festival, as general manager, technical coordinator and venue branding and print distribution manager.

She holds a Master of Business Administration with Central St Martins School of the Arts (University of the Arts, London) and Birkbeck University (Graduate with Merit), a Creative Producing Diploma with the CGO Institute, and a Bachelor of Professional Communications (with Distinction) from RMIT (2013), and has completed the Stage One New Commercial Producers workshop (2019) and the International Association of Public Participation (Australasia)’s certificate in Public Engagement (2017).

She proudly has adopted many theatre children and grandchildren into her creative family, and is fondly referred to as 'Fringe Mum' or 'Theatre Baboushka' to her adoptive granbabies. 

About: Our Mission
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